EXHIBITIONS GRAPHICS, BANNER STANDS & MODULAR EXHIBITION SYSTEMS
With an increased emphasis on business promotions through exhibitions, displays and events, there is a need to ensure that corporate identity is carried across everything that you use. We cover many aspects of exhibition printing whether it be pop-up display systems with striking graphics panels, an image printed onto office carpet or a 10-metre high photograph!
Pop-Up display stands will enable your business to create that corporate image you are looking for, getting your products right in front of potential customers and helping to improve your retail sales.
Exhibitions are an influential, flexible and highly cost-effective business tool – as well as being significant wealth generators in their own right. In established economies they are a vital part of the marketing mix, alongside direct selling, advertising, direct mail and the Internet.
Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together - a potent force for business .
Highly targeted - With their tightly focused profiles and carefully targeted audiences, trade exhibitions are highly cost-effective sales and marketing platforms
Flexible - A highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents.
A two-way communication process - Unlike magazines and direct mail, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.
The buyer comes to you - Exhibition visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so. Many are specifiers and influencers who it might otherwise be impossible to identify.
Neutral sales environment - The buyer feels under no great pressure to buy, while the seller is not apprehensive about visiting the buyer on his home territory.
A three-dimensional media - Whilst an advert, direct mailing or web page may say a product is the fastest, quietest, smallest or most advanced on the market, at an exhibition, buyers can see, taste, touch and try your product for themselves. Nothing beats the impact of a live demonstration.
Fast market penetration - You can reach a large proportion of the market in a short space of time. Whether you are looking to raise your company profile, change market perceptions or generate sales leads, you can achieve more in four days at an exhibition than you might otherwise achieve in months.
Individually, the benefits listed are not unique to exhibitions but what is unusual is their combination in a single, highly flexible promotional tool. Exhibitions combine the mass-reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side.
There is a lot of money in exhibitions, stands are paid for, possibly entrance fees so the product or service which is being advertised needs to catch attention and shine above the rest of the competitors attending and exhibiting. This is where advertising comes into it all, banners, pop ups, light boxes, because sometimes, even the best of products need a boost.
Innovative thinking is needed in creating the right look for your stand.
Are you creating a new image for your company? What is the image you would like to portray? Are you promoting a new product? Making your company known? Or are you just actively looking to improve business? All these questions must be asked when organising your stand and creating graphics to suit the purpose.
Benefits of graphical use in exhibitions:
Attract attention to your stall by using eye catching banners
Lure potential buyers with directional banners and backdrops
Creating a more professional feel by showing consumers what your about
Stand out in the crowd with pop ups and light boxes
Our design team offers a custom design service for specialist pop-up configurations, ideal for exhibitions. We also offer a more customised exhibition stand build/exhibition management service from design to build, alleviating the hassle of organising your exhibition stand giving you time to concentrate on other things! Please see below for images.
