W
Waiting List- A list where an advertiser can place themselves next in line for a billboard or other display that is currently unavailable.
Wallscape- Murals painted or attached directly onto the exterior surface of a building.
Wave Posting- Concentration of poster showings in a succession of areas within the market. Usually coincides with special promotions in each of these areas by the advertiser.
Last modified
2005-08-16 08:41 PM
