T
Target Audience- A consumer group selected to be reached by an advertiser.
Taxi Display/Taxi Tops- Advertising structures that are part of taxicabs, on the roof, rear or window.
Thirty(30)-Sheet Poster- The largest poster size which is about half the size of a traditional billboard measuring 12' 3" by 24' 6" in overall size.
Traffic Count- The number of vehicles that pass an out-of-home unit each day. Used to calculate DEC.
Transit Advertising- Out-of-home media typically found on the outside or inside of public transportation vehicles or stations such as buses, underground, and trains.
Transit Shelter- Structures for people to wait for public transportation at. Out-of-home companies often create advertising space on them for traffic and pedestrians.
Tri-Vision- Advertising display usually the size of a traditional billboard that uses moving panels to rotate its surface. This shows three different ad messages in predetermined order and for set amounts of time each, usually 6 or 7 seconds.
