P
Painted Bulletin- The artwork is painted onto the a piece of vinyl or the structure itself.
Painted Wall- Advertising message painted on the side of a building. Permanent Bulletin- A display which remains in one place for the entire term of an advertiser's contract.
Phone Kiosks- Displays affixed to pay phones.
Plant- Refers to an Out-of-Home advertising company.
Plant Capacity- Total supply of advertising structures or faces available through that out-of-home company.
Plant Operator- A company or individual who owns and operates out-of-home advertising.
Poster- Term used for advertising messages that are posted on advertising structures.
Poster-30-Sheet- An advertisement with copy area measuring 9' 7" high by 21' 7" wide, about half the size of a traditional permanent billboard
Poster Panel- An outdoor unit that can accommodate 30-sheet and 8-sheet poster displays.
Posting Date- Date when a program is scheduled to begin.
Posting Instructions- Strategic information that an advertiser provides to the outdoor company for them to use in selecting locations.
Posting Period- The display period that a 30 sheet or other poster panel is displayed. Typically 30 days.
Post-Ride- A market check of billboard locations with advertising copy in place.
Pre-Ride- Advertiser or agency drives around a market looking at all the possible locations for advertising and to select specific locations to use.
