L
Line of Sight- The simultaneous viewing of more than one out-of-home unit. Standing at one billboard, all other billboards that can be seen from there are in the line of sight of that board.
Live Copy Area- All print should remain within this dimension. The purpose of this dimension is to enhance readability by keeping the copy from coming too close to touching the frame.
Load Factor- The average number of persons riding in each vehicle. Determined by government research and reports for motorway capitalisation.
Last modified
2005-01-06 05:37 PM
