G
Gross Rating Points (GRP)- Total number of impressions delivered by a media schedule expressed as a percentage of a market population. Sometimes referred to as a showing.
Gross Impressions- Total number of impression opportunities an out-of-home structure or advertising space can produce measured against a target audience in a market. Cumulative impressions can be combined to reflect an entire out-of-home campaign.
Last modified
2005-08-16 08:42 PM
