C
Car Cards - Advertising displays of various sizes posted in buses, underground, and commuter trains.
Cancellation Period - A specified period of time when a contract can be terminated. Most outdoor contracts are non-cancellable.
Charting the Showing - The process of selecting individual unit locations to maximize out-of- home advertising objectives. Circulation- Traffic volume in a market.
Coat Out - Covering an advertising message with white or grey paint before a new copy is painted to insure that none of the old copy shows through.
Colour Chart - A chart containing samples of standard colours available from paint manufacturers for use as a guide in designing artwork.
Computerized displays - The use of LED displays for Out-of-Home advertising structures. This innovation allows the advertising message electronically on a continual basis.
Computer/digital Printing/Painting - Method that uses computers to apply artwork and design to a vinyl. Computer printing allows for four colour process artwork and insures accurate reproduction without a loss of quality from copy to copy.
Continuity - The elimination of gaps in a media schedule by maximizing the duration of a campaign, ideally 52 weeks.
Co-op - The sharing of advertising costs between various entities such as a manufacturer, distributor, dealer, vendor or supplier.
Copy - Artwork displayed on billboard or other out-of-home structure.
Cost per Thousand - Cost of reaching one thousand potential viewers.
Cost per Point - Cost of exposure opportunities that equal one gross rating point in a market or one percent of the population.
Coverage - The boundaries of a market; or, the percentage of a county or counties exposed to out-of-home advertising.
Cross Read (lefthand read) - A Poster or bulletin which is visible from the opposite side of the road that the cars viewing the board are travelling on.
Customized Rotation - Moving a painted billboard periodically during the contract period to different locations throughout the market.
Cut-Outs/Embellishments - Any lettering, image, or mechanical device that extends beyond the standard face of a billboard to attract more attention. This is only allowed in certain areas.
